On Brand Academy

Training hub

OUR TARGET

  • Retail and wholesale companies
  • Entrepreneurs and founders
  • New brands

LEARNING AREAS

RETAIL EXCELLENCE
Focus: the store as an experience and a sales driver		WHOLESALE & DISTRIBUTION
Focus: commercial growth and sales network management		MANAGEMENT
Focus: training managers to lead sales teams
  • Retail Strategy & Positioning
  • Customer Experience & Journey
  • KPI Retail & Performance Store
  • Team Training & Selling Ceremony
  • Omnichannel Integrationl
  • Building a sales agent network
  • Pricing policies & profit margins
  • Sell-in vs. sell-out
  • Trade Marketing
  • Showroom and trade fair management
  • Basic management
  • Delegation of responsibilities and control
  • Motivation and crisis management
  • Public speaking
  • Goal setting and re-budgeting processes
MARKETING & BRAND STRATEGY
Focus: building and growing the brand		DIGITAL MANAGEMENT
Focus: coerenza narrativa e impatto
  • Brand Positioning
  • Brand Architecture
  • Branding assets ( logo, tone of voice, brand image )
  • Brand awareness vs Conversion
  • Go-To-Market Strategy
  • Performance Marketing Basics
  • Budgeting process
  • Tone of Voice
  • Storytelling di Brand
  • Content Plan
  • Social Strategy
  • ADV and media plan
  • Influencer & PR Strategy
  • Copywriting
VISUAL IDENTITY & BRAND EXPERIENCE
Focus: integrated and distinctive visual identity		VISUAL STRATEGY & IMAGE PERFORMANCE
Focus: Turning the brand image into a strategic tool for positioning, desirability, and conversion
  • Brand Identity Architecture
  • Visual Guidelines
  • Packaging and Product Visual Strategy
  • Visual per Retail & Wholesale
  • Shooting & Art Direction
  • Brand Consistency audit
  • Brand positioning & target alignment
  • Strategic analysis of brand image
  • Improving online and offline conversion
  • Building long-term desirability
  • Protecting perceived brand value

LEARNING AREAS

RETAIL EXCELLENCE
Focus: the store as an experience and a sales driver

  • Retail Strategy & Positioning
  • Customer Experience & Journey
  • KPI Retail & Performance Store
  • Team Training & Selling Ceremony
  • Omnichannel Integration  

WHOLESALE & DISTRIBUTION
Focus: commercial growth and sales network management

  • Building a sales agent network
  • Pricing policies & profit margins
  • Sell-in vs. sell-out
  • Trade marketing
  • Showroom and trade fair management

MANAGEMENT
Focus: training managers to lead sales teams

  • Basic management
  • Delegation of responsibilities and control
  • Motivation and crisis management
  • Public speaking
  • Goal setting and re-budgeting processes

MARKETING & BRAND STRATEGY
Focus: building and growing the brand

  • Brand Positioning
  • Brand Architecture
  • Branding assets ( logo, tone of voice, brand image )
  • Brand awareness vs Conversion
  • Go-To-Market Strategy
  • Performance Marketing Basics
  • Budgeting process 

DIGITAL MANAGEMENT
Focus: narrative coherence and impact

  • Tone of Voice
  • Storytelling di Brand
  • Content Plan
  • Social Strategy
  • ADV and media plan
  • Influencer & PR Strategy
  • Copywriting

VISUAL IDENTITY & BRAND EXPERIENCE
Focus: integrated and distinctive visual identity

  • Brand Identity Architecture
  • Visual Guidelines
  • Packaging and Product Visual Strategy
  • Visual per Retail & Wholesale
  • Shooting & Art Direction
  • Brand Consistency audit


VISUAL STRATEGY & IMAGE PERFORMANCE
Focus: Turning the brand image into a strategic tool for positioning, desirability, and conversion

  • Brand positioning & target alignment
  • Strategic analysis of brand image
  • Improving online and offline conversion
  • Building long-term desirability
  • Protecting perceived brand value

Mission

We design and develop internal academies for companies that aim to integrate a true training hub into their processes and corporate culture.
Our academies are addressed both to individual managers and specific corporate teams, through tailored programs that develop strategic skills, strengthen leadership, and improve operational effectiveness.

REASON WHY

With over twenty years of hands-on experience, first as executives within companies and later as strategic consultants, we have a deep understanding of organizational dynamics and real business challenges.
We believe in the value of well-trained and conscious people: it is individuals, guided by vision and competence, who truly transform a brand into performance.

GET MORE INFORMATION ON OUR TRAINING PROGRAMS

CONTACT US
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WE ARE NOT FOR EVERYONE
WE LOVE BOLD IDEAS AND WHERE OTHERS SEE LIMITS, WE SEE GROWTH.

WE ARE NOT FOR EVERYONE

WE LOVE BOLD IDEAS AND WHERE OTHERS SEE LIMITS, WE SEE GROWTH.